Adobe To Strike Big In India

Many startups were waking up to the importance of compliance, Umang Bedi of Adobe tells Businessworld’s Vishal Krishna.

Five years ago Adobe Systems products were the favourite pirated downloads in India. At the same time, there were so many startups that began using their products without really knowing that they were using pirated software. Next thing you know these startups had scaled up and were struggling to find the original version of the Adobe software. It’s with these small businesses that the San Jose-based company wants to build a brand in India. It also wants to bet big on the smart city program where paperless government offices will become the norm, which will help citizens to use digital forms.

“Software as a service is the preferred model today and all MNCs have already migrated to such a business model,” says Sanchit Vir Gogia, CEO of Greyhound Research.  Twitter_logo_blue

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