As Snapdeal vacates its number three position in the Indian e-commerce market to embark on a new independent path inspired by Chinese marketplace Taobao, will founders Kunal Bahl and Rohit Bansal turn lucky with its second avatar?
Snapdeal 2.0 will require the company to adopt a different, specialised approach to ensure it can continue to survive and thrive, believes Sanchit Vir Gogia, Chief Futurist, Founder and CEO, Greyhound Knowledge Group.
“It must have a mix of well-established product categories like consumer electronics and fashion, along with categories that are yet to become mainstream — such as groceries and specialised apparel, including outdoor-wear, sports-wear, etc.
“Snapdeal will have to choose its battles from here on, and not try to compete with Amazon or Flipkart to succeed,” he said.
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Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.
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