When the leader trips

Author and retired American soccer player Mia Hamm has famously said, It is more difficult to stay on top than to get there. In the current context, who will know this better than two brands that have been in the news a lot lately Finnish mobile handset major Nokia and the home-grown IT services major Infosys that were at the top of their games before being overwhelmed by competition and a fast changing business environment.

# 3: Dont let strategy skew your focus

Nokia has traditionally been Europe-focused; Infosys US-focused. With the global economic turmoil hitting these two markets hard, the fortunes of these two companies also took a beating. One must understand that all markets are not the same. One cant use broad strokes in decision-making, says Sanchit Vir Gogia, founder and group CEO, Greyhound Knowledge Group.

I wouldnt say Infosys missed out on the India boat but it just didnt grow the business too aggressively, Gogia opines. For the quarter ended September this year, India accounted for 2.4 per cent of Infosyss overall revenue of Rs 12,965 crore.

To read the Full Article, click here: Business Standard

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