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The e-commerce industry in India is set to increase from $4.5 bn today to $45 bn in next 4-5 years.
Moderating the second panel session, Sanchit Vir Gogia, Chief Analyst & CEO, Greyhound Knowledge Group pointed out that while the cost of creating a website has declined considerably in the last few years, the key to survival of E-commerce model is customer acceptability and quick adaptability to changing market dynamics.
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