Apple has discontinued what has often been called the “best iPhone model” — iPhone 7 256GB. In fact, reports suggest that Apple might have stopped selling this variant of the iPhone 7 on the same day as the iPhone 8 was launched – September 12. The move is hardly surprising, and Apple is keen to push sales of its newest offering that has had a slow uptick thus far. Both the iPhone 8 and the iPhone 8 Plus have a 256GB variant, but ever since they launched, it is the iPhone 7 that has benefited most.
Analysts say that Apple has created a new “premium-plus” category with the new launches, but the biggest beneficiary could be the iPhone 7.
Apple’s new iPhones will be available in India at the same time as in the US and other major markets. Yet, Apple seems to have ignored India in some other areas, which could indicate its market priorities. Before launching the iPhone 8, 8 Plus and the X, Apple CEO Tim Cook showcased two of the company’s important products — the Apple Watch and the Apple TV 4K. While the company won’t be launching the cellular version of the Apple Watch in India, the Apple TV 4K is also expected to be launched in the country only by next year.