Apple has discontinued what has often been called the “best iPhone model” — iPhone 7 256GB. In fact, reports suggest that Apple might have stopped selling this variant of the iPhone 7 on the same day as the iPhone 8 was launched – September 12. The move is hardly surprising, and Apple is keen to push sales of its newest offering that has had a slow uptick thus far. Both the iPhone 8 and the iPhone 8 Plus have a 256GB variant, but ever since they launched, it is the iPhone 7 that has benefited most.
“Apple volumes will entirely be driven by the iPhone 7 for the next one year at least. The market will shape up like a pyramid with the iPhone 7 at the base of it,” Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound, told BGR India in a prior conversation. There isn’t enough incentive for people to upgrade to the iPhone 8. “It isn’t a compelling product for people to buy. “Because it lacks the wow factor. There are just incremental additions to the iPhone 7,” he says.
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Firm. To read more about him, click here.
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