Apple has discontinued what has often been called the “best iPhone model” — iPhone 7 256GB. In fact, reports suggest that Apple might have stopped selling this variant of the iPhone 7 on the same day as the iPhone 8 was launched – September 12. The move is hardly surprising, and Apple is keen to push sales of its newest offering that has had a slow uptick thus far. Both the iPhone 8 and the iPhone 8 Plus have a 256GB variant, but ever since they launched, it is the iPhone 7 that has benefited most.
“Apple volumes will entirely be driven by the iPhone 7 for the next one year at least. The market will shape up like a pyramid with the iPhone 7 at the base of it,” Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound, told BGR India in a prior conversation. There isn’t enough incentive for people to upgrade to the iPhone 8. “It isn’t a compelling product for people to buy. “Because it lacks the wow factor. There are just incremental additions to the iPhone 7,” he says.
Copyright © 2017 Greyhound Knowledge Group. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.
Have a question on this or other technology and innovation topics? Wish to understand what this means for your business? Click here to engage with a Greyhound Analyst.
Like this insight? Sign up for our newsletter to get our latest insights.
Wish to read more such Insights That Inspire? Access scores of other Free, Freemium and Premium Insights from the menu above.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Firm. To read more about him, click here.
Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on email@example.com and we’ll take it further from there!
Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. Please write to us on firstname.lastname@example.org and we’ll gladly share a copy of the research agenda with you.