Tata Motors, Air India To Be Brought On-Board Tata Neu

Eighteen months after the launch of its digital super app, Tata Neu will expand its portfolio by bringing Air India and Tata Motors on the platform. Both these businesses are among the largest brands of the Tata Group. Tata Motors was founded in…

Will Tata’s Super App Bet Pay Off?

While the Tata Neu app by itself looked promising, industry experts remained divided on the scope of the super app model in India as complications related to draft e-commerce rules, data privacy and app stickiness comes to the surface. “If…