Flipkart, the country’s largest e-commerce marketplace, has received an investment of $2.5 billion from SoftBank Vision Fund, giving it the much-required arsenal to continue in pole position for the next 18-24 months, as it fends off competition from global behemoth Amazon.
While this investment will help Flipkart solve cash-flow problems, introduce new product lines like groceries, bring in fresh talent and make strategic acquisitions, it is not enough to compete with Amazon, feels Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound. “Amazon has very strong commerce, content, cloud and advertising businesses to back it while Flipkart’s wallet business is weak, it tried and failed in the advertising business and has no play in the content or cloud business.”
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. To read more about him, click here.
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