Snapdeal 2.0 Faces A New World Order In Indian eCommerce

It sat out the Indian e-commerce game for nearly a year. Now, Snapdeal wants to make a comeback. And Snapdeal 2.0 is the Gurugram-based company’s strategy to crawl back into the limelight.

“It’s great that Kunal (Bahl) has communicated all this now but what he has yet not been communicated is how and where the company will get its next wave of growth from,” said Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research.

“Like with an UrbanLadder or (a) Pepperfry, you know they’re in the furniture segment and they get the job done. With Snapdeal, we still don’t know where they stand in the e-commerce world and what value they bring to the customer.”

[Quartz]


Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.

Have a question on this or other Digital Transformation topics? Click here to set up an enquiry call with Sanchit Vir Gogia.


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