Repeat Xiaomi (pronounced shiao-me) five times. The time you will take to accomplish this minor feat is approximately the time it took the Chinese maker of smartphones to sell out their second lot of Mi3 smartphones in India: about five seconds. Xiaomi has had two flash sales so far, on Flipkart, where Xiaomi phones are sold exclusively.
“The kind of hype and curiosity that has been generated because of the units selling out would have otherwise cost a huge marketing budget,” says Sanchit Vir Gogia, chief analyst and CEO, Greyhound Research, who says the specs the Mi3 offers for its price (just under Rs 14,000) make it a great buy.
To read the Full Article, click here: The Economic Times