Google India’s efforts to get small and medium business units online are struggling to take off. A number of shop owners and companies, who initially signed up for the free service, have declined to pay at the end of the offer period.
“Only discounting of services will not work as integration of applications also has to be in place. Google needs to invest aggressively in implementation and software partners which is currently a weak link for the company,” Sanchit Vir Gogia, Founder and Group Chief Executive Officer, Greyhound Research, said.
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