India was hardly on Jeffrey Preston “Jeff” Bezos’s mind when he conceived the business in 1994. But, the founder of Amazon (it was initially incorporated as Cadabra), today a e-retailer behemoth, saw one of his early orders was from halfway across the world: India.
Flipkart’s biggest worry won’t be the business model, but the deep pockets Amazon comes with. “Flipkart is venture capital funded so how far will they go to compete with Amazon,” asks Gogia.
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