Panic Buying By Online Shoppers Holds Up BigBasket’s Deliveries

Ria Bhattacharya, 36, a resident of south Kolkata, decided to order groceries in bulk from online grocer BigBasket in the middle of March, barely a few days after she had stocked up on monthly provisions.

“There is a category of consumers who are panic-stricken and stocking up in bulk…these consumers are instead rushing to the local grocery store,” said Sanchit Vir Gogia, founder and chief executive officer, Greyhound Research.

In such a case, the big challenge apps face is to ensure rationing the existing stock to a spread of consumers so that a particular household doesn’t get beyond a maximum quantity.

[HT Mint]


Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.

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