Just like the growth of ecommerce companies in India was fuelled by discounts, mobile wallet companies such as Paytm and MobiKwik grew on the back of cashbacks — sometimes as high as 100% of the transaction amount.
“Loyalty points are very different from cashbacks. As only a small part of the total accumulated points get used, the user comes back repeatedly… But, it would take some time for the user to get accustomed to the service,” said Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research.
Supercash, according to Gogia, also reduces the customer acquisition cost. In the case of cashbacks, the probability of a customer dropping out after using a cashback is higher.
Have a question on this or other technology and innovation topics? Click here to set up a Snippets Call with a Greyhound Research Analyst.
Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.
Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.
Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on email@example.com and we’ll take it further from there!
Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. To access scores of Free, Freemium and Premium Insights please use the menu above. Please write to us on firstname.lastname@example.org and we’ll gladly share a copy of the research agenda with you.