Indian IT services companies are betting on generating revenues from their digital business which has seen growth despite the slowdown amid the covid-19 crisis.
While each company defines “digital” in slightly different ways, areas like cloud, cyber security, and data analytics are generally categorised under this business unit.
Analysts believe the definition of “digital” has changed over the years. “Digital is not discretionary spend anymore; it is the centre of activity. Obviously, the deals could be much smaller, more outcome based, and the money is being spent in a more nuanced manner now,” said Sanchit Vir Gogia, CEO & chief analyst, Greyhound Research.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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