Fuelled by an increased adoption of mobile Internet due to falling smartphone prices, the Indian Internet user base has reached 200 million in October. According to latest data from IMRB and Internet and Mobile Association of India (IAMAI), this rise in user base is 40 per cent over 2012 when total number of Internet users stood at around 120 million. Further, the report said that by this year-end, total Internet users would be around 213 million and another 40 million will be added next year.
The rise of Internet users, according to the report, is attributed to the increasing number of users preferring to shop online or pay bills. “Factors such as affordable smartphones and low Internet pricing on mobile phones have helped this user base to grow,” said Sanchit Vir Gogia, Chief Analyst, Greyhound Research.