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Internet giants Facebook and Google are moving beyond their existing offerings and platforms to venture into aggregating online services. Instead of using multiple applications for various needs, Facebook and Google are looking to layer these services to a single platform.
Sanchit Vir Gogia, Chief Analyst and CEO of research firm Greyhound Research, said the aggregator model will work in a market like India, where a large number of users can’t download multiple applications due to poor data coverage and/or lack of smartphone penetration.
Source: Hindu Business Line
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