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#GreyhoundInMedia: Innovation is the Way to Success #Press #Media #CIO&Leader

Innovation has always been one of the keys to success for a CIO; and over the years, every enterprise technology decision maker has realised that the job is much more than just managing IT in the organisation. The management’s expectations from a CIO has undergone a sea change – as for a CIO to become relevant, he always has to think differently and come up with ideas that can transform the organisation.

Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research says, “I have seen many CIOs trying to come up with innovations surrounding the social media segment – because this can definitely work for the organisations’ benefit. CIOs try and work on social analytics and find the behavioural patterns of the consumers and this can be immensely beneficial for the marketing team – as they can now develop products around those lines.”

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