It’s not just start-ups and technology companies that are adopting and implementing digital and artificial intelligence solutions to keep track of users. The action has shifted to hotel chains too. It’s not anymore just about food, hygiene and ambience, but replicating exemplary customer experience at every touch point through the customer lifecycle. That’s easier said than done.
Explains Sanchit Vir Gogia, chief analyst and CEO, Greyhound Research: “Use of cloud services can take away the burden of routine IT services and the hotel can focus on effective and intelligent use of data. It is no longer enough to have a revenue management system. In hospitality, it is essential to provide exceptional personalised experience which can be done with the data collected.”
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.
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