Sundar Pichai, the new CEO of Google may want to introduce more products revolving around Android One devices. But, for India, he may have to rework his strategy as his earlier attempt with the product has not seen much success. Also, competition is now tougher from the likes of Xiaomi and OnePlus. According to analysts and industry veterans, the Android One devices which were launched by Pichai in India last year along with partners such as Micromax, Spice Mobiles and Karbonn Mobiles has not seen much acceptance.
“The acceptance was lukewarm earlier, but since services and software are getting better, the acceptance in future would grow,” Sanchit Vir Gogia, Founder and CEO at Greyhound Research, said.
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