new study commissioned by storage vendor EMC and conducted by research firm Greyhound Research has found that start-ups are disrupting the traditional industries in a big way.
Technology is helping these start-ups to deliver unique and personalized experiences compared to mid and large-sized enterprises. However, they are often unable to optimize information due to lack of planning and workload constraints, the study noted.
Sanchit Vir Gogia, Chief Futurist, Founder and CEO, Greyhound Knowledge Group, said, “While start-ups understand the value of information in creating and delivering unique customer experiences, few are able to utilize it effectively. Nearly 60 percent respondents said they are unable to turn the learning into sizeable results and 10 percent stated that information overload was making it even harder to make decisions.”