Video content has already moved to smart phones and sharing content across different platforms, in real time, is going to be the next big thing that everyone is going to bet on. This means that Over-The-Top (OTT) television, which would mean using mobile networks and cloud technology, rather than satellites, to distribute content to smart devices will significantly change the business models of content distribution and video ad-networks. The OTT TV’s advantage is clear, not to mention the billions of dollars saved in hiring a satellite service every time a channel wants to launch in a new region.
“Cloud has offered scale and has already seen adoption globally. In India its adoption still in its infancy with large corporates,” says Sanchit Vir Gogia, CEO of Greyhound Research.
Source: Business World