If you bump into a lanky, blonde and bespectacled American at Borivali railway station during morning rush hour, don’t be puzzled. That’s Josh Woodward, and he knows more about you that you could possibly imagine! Over the past two years, Woodward and his team have been trying to understand how Mumbaikars live — their daily routine, what kind of business they do, what they spend on, how they commute, how often they use their phones and apps or the kind of information they are looking for.
Sanchit Vir Gogia, founder, Greyhound Research, says, “When you use WiFi, the depth of data collection is better. Also, Google doesn’t have to pay Vodafone or Airtel to buy data if the user is accessing net on free WiFi.”
Copyright © 2018 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.