Google, FB And Battle For Offline Internet In India

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It is a Monday afternoon in early July. Kumar and his friends, who work at an eating joint in Delhi’s Chittaranjan Park area, have just finished their afternoon chores. Kumar’s friends huddle around him, though the centre of their attraction, Kumar’s mobile phone, is not connected to the internet at the moment. Turns out Kumar is playing a video he had downloaded the previous night from YouTube, Google’s video sharing and streaming service.

“Nearly half of the data consumed in India is on video… Offline internet will get more users hooked to the real internet,” says Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research.

Source: Hindustan Times


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