Facebook: Too Big To Delete?

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The recent fiasco over a data breach at social media behemoth Facebook Inc is unlikely to make a dent in its soaring popularity in India, which according to data platform Statista is also its largest market in terms of user base. Lack of a credible alternative and awareness about data safety and security among India’s populace will save the day for Facebook in the country, say experts and analysts.

Analysts believe that the aftershocks are unlikely to be felt in India, home to about 250 million Facebook users, higher than its home turf, the US. “There can be an immediate knee-jerk reaction, but in the long term, nothing much is likely to happen because there is no credible alternative to Facebook in India,” says Sanchit Vir Gogia, founder and chief executive, Greyhound Research.


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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.

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