Even as India entered lockdown, there was a surge in the number of deals. On offer were huge discounts, easy financing terms, buy-now-pay-later schemes, and free three-month trials. The catch: These deals were not from real estate, telecom, or e-commerce, but a sector which has never seen such a situation — enterprise technology. From servers to software, everything was on sale.
“There have always been offers but never at this scale. CIOs need payment deferrals and financing, but even enterprise-technology vendors need business and the prospect of future sales. It is a balancing act,” says Sanchit Vir Gogia, CEO at tech-advisory firm Greyhound Research.
“I don’t think a large company will go for free (offers). But for a small company with just a few offices, or say, a small advertising agency, these offers are good because they can save money and at least get started,” says Greyhound’s Vir Gogia.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
Have a question on this or other Technology & Innovation topics? Click here to set up an enquiry call with Sanchit Vir Gogia.
To receive the latest insights (#GreyhoundStandpoint) from Greyhound Research, subscribe to our Newsletter ghound.co/Newsletter.
Copyright © 2020 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.