Enterprise Tech Is Offering Deals, Freebies At Pandemic Sale. The Real Aim: Get Customers Locked In.

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Even as India entered lockdown, there was a surge in the number of deals. On offer were huge discounts, easy financing terms, buy-now-pay-later schemes, and free three-month trials. The catch: These deals were not from real estate, telecom, or e-commerce, but a sector which has never seen such a situation — enterprise technology. From servers to software, everything was on sale.

“There have always been offers but never at this scale. CIOs need payment deferrals and financing, but even enterprise-technology vendors need business and the prospect of future sales. It is a balancing act,” says Sanchit Vir Gogia, CEO at tech-advisory firm Greyhound Research.

“I don’t think a large company will go for free (offers). But for a small company with just a few offices, or say, a small advertising agency, these offers are good because they can save money and at least get started,” says Greyhound’s Vir Gogia.

[ET Prime]


Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.

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