Tantan, a Chinese dating application that was launched in India last year, says it is doubling its user base every three months in the country, as it plans to take on Tinder in one of the world’s largest online dating markets. Tantan, which is the most popular dating app in China with over 270 million users globally, competes with Tinder, Truly Madly, Happn, Azar and Bumble in India.
“The problem with online dating applications in India is lack of differentiation from Tinder,” said Sanchit Vir Gogia, founder of Greyhound Research. “Then, there is duplication of the same profiles across dating platforms. Another problem is, lack of genuine profiles. What we need to ask is the number of connections made through the application, which would really show the adoption.”
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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