BlackBerry’s new plan to get back in the game

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When Sunil Lalvani took over as the Managing Director of BlackBerry’s India operations in May last year, the situation was very bleak. On the one hand, the company’s market share had plummeted to a new low in the smartphone segment — the much-awaited launch of devices based on the BlackBerry 10 operating system had failed to enthuse buyers due to high pricing; on the other hand, the global management of the beleaguered device maker was looking for investors, to salvage its operations.

“Enterprise IT devotion is a big differentiator for BlackBerry. Through such deals, BlackBerry will also focus more on emerging markets, where demand for both devices and enterprise services is growing,” says Sanchit Vir Gogia, Chief Analyst at Greyhound Research.

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