Two decades after it disrupted the way people listened to music, Apple has rung in the closing notes on the production of the iPod. Introduced in 2001, the first iPod was launched by Steve Jobs as the “quantum leap” for music with the slogan “A 1,000 songs in your pocket”.
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According to Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, the iPod inspired innovation across categories.
The iPod has been credited with reviving Apple’s business after the device was first introduced in 2001. Though the iPod wasn’t the first MP3 player in the market, multiple factors had set it apart. According to Gogia, these included design, the scope for personalisation and intuitiveness.
“What happened thereafter, was that multiple other innovations from streaming platforms and digital music platforms perspective, were actually inspired by the entire premise of people wanting to have or invest in devices or solutions that have dedicated themselves to music,” Gogia said.
If you go back in time and circle back, and the numbers were not so handsome, but I think it’s what really put Apple back into the game of music, for experiences and for content,” he added.
Hindu Business Line
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