Three years after it launched in India, Tinder has chosen to set up its first international office in Delhi. The social app hopes to make India—which currently does not feature among its top five geographies—as one of its “core markets,” founder and CEO Sean Rad said in a statement.
While penetration of dating apps beyond tier-I cities in India has often been questioned, Sanchit Vir Gogia, chief analyst at research and advisory firm, Greyhound Research, believes youngsters in small towns are ready to accept such services.
“I recently travelled to tier-II cities like Bhopal, Surat, Lucknow and Jaipur to understand what are the consumer trends there and spoke to over 2,000 small and medium enterprises. I was surprised to see how dynamics in these cities have changed. Consumers in these cities are more than willing to try new services and new technologies,” Gogia told Quartz. “I feel there are enough and more users for apps like Tinder to tap into.”
“Attracting talent is of prime importance to young companies like Tinder. And India is placed very well in the sense that it can offer Tinder consumers as well as great talent,” Gogia of Greyhound Research said.