#GreyhoundInMedia: Why Google’s Android One can change the smartphone market #Press #Media #IBNLive

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Google on Monday launched in India three Android One phones capable of Internet access at prices starting at Rs 6,299, as it looks to win customers in the world’s fastest growing smartphone market with low prices and better quality software.

Greyhound Research CEO Sanchit Vir Gogia feels Android One is going to be a game changer in India.

Google’s goal is to reach the next 5 billion people in emerging markets and a billion in India. This gives them an edge as compared Microsoft, Apple and Blackberry, he added.

“Android One gives Google tighter control over the Google OS which means standardised UX. Support for seven regional languages is going to be a solid plus over competitors – this will not only help consumers use vernacular, it is also likely to help promote apps in regional language,” Gogia said.

On the competition to Android One, Gogia said Greyhound Research believes that Google can expect competition but none has the wherewithal like Google to be as aggressive and invest heavily in the ecosystem.

“Both, Microsoft and Apple are not eyeing this market at all, so we can safely expect Google to pretty much own this market. Eventually, Android One will touch Tablets as well,” he said.

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