Why Amazon runs Junglee as a separate website

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It’s been 16 months since Amazon, the $75 billion American e-tailer, launched a full-fledged online marketplace in India. It’s been three months since its founder Jeff Bezos committed $2 billion of investments to its Indian operations. Even as those operations add new products, suppliers, warehouses and employees, Bezos is not letting go of the earlier life that marked Amazon’s entry into India.

Adds Sanchit Vir Gogia, chief analyst and CEO, Greyhound Research: “It’s a de-risk strategy for Amazon to try out new portfolios and products before offering them on Amazon.”

To read the Full Article, click here: The Times of India

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