Watch Sanchit Vir Gogia talk on Missed Call Economy on BBC World

There are more than 900 million mobile phone users in India – but most of them are on a tight budget and so they do what they can to keep the costs down. Companies have found a way they can encourage people to get in touch with them – without having to foot the bill for the call. The potential customer rings and then hangs up. The company then returns the call, knowing the caller has expressed an interest.

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