Apple has stepped up its India play, tying up with Vodafone to offer its range of devices, including the iPhone 6 and 6 Plus, on monthly installments over two years, while the country’s No. 2 Telco looks to tie in subscribers for premium data services.
The offer is still compelling, according to Sanchit Vir Gogia, founder CEO at Greyhound Research. “From a normal customer point of view, the total cost turns out to be far less when the phone usage is considered,” he said, adding that a normal EMI without the voice and data plan comes out Rs 2,000. “With usage added, the to be at least offer becomes pretty attractive.”
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