Cab-hailing giant Uber has entered the $15-billion food delivery market in India even as multiple startups shut shop and existing ventures such as Swiggy, Zomato and Foodpanda continue to bleed.
The weakest link in online food ordering business is the delivery part and that requires expertise, said Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research. The venture that understands transportation business will have an upper hand to make this business profitable over time and from that perspective it is a “perfect fit for Uber”, he said.