Truecaller to expand presence in India

India, which is the largest market for the app, has about 80 million users of Truecaller. Truecaller, a caller identification app launched by Stockholm-based True Software Scandinavia AB, expects to double its user base globally to 300 million, with half the users expected to be in India, by the year’s end, chief executive and co-founder Alan Mamedi said on Tuesday.

“Spam calls and messages are a very huge problem in India. With weak privacy laws in the country, the need to stop spammers becomes imperative. While there are initiatives being taken for cutting down on spam, these are far, few and broken. Truecaller does give an integrated approach,” said Sanchit Gogia, chief analyst and chief executive at Greyhound Research. “The starting premise and the business case, both are very strong here. Truecaller already has muscle in terms of penetration and standing as good brand.”  Twitter_logo_blue

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