Uber is taking a page out of Ola’s playbook as it pushes to expand business in India, its largest overseas market. Months after its Indian rival introduced its “connected platform” called Ola Play, Uber is set to launch its own infotainment system across several of its cab tiers in the country.
Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research, commended both companies’ efforts with their infotainment projects, but he wasn’t impressed with the way either of the companies are approaching the concept.
“Why tablets?” he wondered as he spoke to Gadgets 360. “Customers already have a smartphone or a tablet with them that have a plethora of content they like,” he said.
Gogia cited the example of airline Jet Airways that offers its passengers a range of services including content through its own app when they fly.
“That’s probably the right way to go about it,” he said, adding return of investment on putting so much money on these tablets — which will require maintenance, firmware updates, and the content catalog to be refreshed every few days — is likely too high and could hinder its scale, he added.
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Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.
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