Social Media: A Platform for ‘Entertainment’ or ‘Investment’

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One of the huge marketing channels which has given corporates great ways to protect and build their digital reputations, is social media.Nowadays, social media is becoming an integral part of life online with the proliferation of social websites and applications. Interestingly, social media platforms have emerged as a brand ambassador for the brands.

Sanchit Vir Gogia, Chief Analyst & CEO, Greyhound Research, shares, “Social media for enterprises is about packaging a company’s offerings in a fashion that appeals to your target audience on the web. It requires specific skill set to package the information in a manner that will appeal most to different categories of customers.” An organization that is active on the ground but inactive or dormant on social media is likely to lose about 30–40% of prospective customer base. Finally, it is true to say that social media gives an organization the required tools to promote itself, how an organization does it is what companies need to address.

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