Taking advantage of huge discounts available on online retail portals.
Products, especially those that are not available in these cities, are a major draw. The businessmen buy these products from various e-commerce sites and sell it to consumers through physical shops.
“Everything is available on their (e-commerce) portals for the same price in any given location in India. The advantage in buying products in bulk for shops in smaller towns and cities is quick delivery and availability of the product for tier-2 and -3 cities,” Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, said.
However, he also said that it is a given fact that a major chunk of targeted customer base for e-commerce industry is still not equipped to purchase online.
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