Now, a device for Google to take smartphones to the next billion

With the Android One plan, Google has tried to hit two birds with one stone. On one hand, the Internet giant has taken baby steps in ensuring that the next billion Internet users get access to affordable devices that are of reasonably good quality, and on the other, it has attempted to get greater control over the mobile phone ecosystem.

The deal with Micromax, Karbonn and Spice would allow Google to penetrate into the low and mid-segment of the Indian market. “Android One gives Google tighter control over the operating system. Support for regional languages is going to be a solid plus over competitors – this will not only help consumers use vernacular, it’s also likely to help promote apps in regional language,” said Sanchit Gogia, Chief Analyst and CEO, Greyhound Research.

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