A smooth and updated android experience, an upgradable customer segment and design is what HMD Global is focussed on to bring the Nokia name firmly in the spotlight for smartphones.
The aim to provide consumers with a bloatware-free version of Google services is what HMD Global hopes to be Nokia’s comeback calling card. HMD Global’s partnership with Google is to provide an android experience.
Sanchit Vir Gogia, Chief Analyst, Founder and CEO, Greyhound Research, counts that as a plus. “Nokia has smartly chosen the stock android route which allows for exceptional experiences. Over time, consumers have started to prefer to receive updates as they are rolled out,” he says.
Gogia however sees a gap in the brand’s strategy in seemingly making little to no efforts to cater to the enterprise market. “The Apples and Samsungs of the world have dominated the market and Nokia currently has zero play in the enterprise market, not that it is something the brand cannot address,” he says. Consumers are looking for the new things their phones can do, so providing more of the same, but in better quality, won’t be enough.
Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.
Have a question on this or other technology and innovation topics? Wish to understand what this means for your business? Click here to engage with a Greyhound Analyst.
Like this insight? Sign up for our newsletter to get our latest insights.
Wish to read more such Insights That Inspire? Access scores of other Free, Freemium and Premium Insights from the menu above.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.
Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on firstname.lastname@example.org and we’ll take it further from there!
Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. Please write to us on email@example.com and we’ll gladly share a copy of the research agenda with you.