Nokia 2.0: Connecting People, Yet Again

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A smooth and updated android experience, an upgradable customer segment and design is what HMD Global is focussed on to bring the Nokia name firmly in the spotlight for smartphones.

The aim to provide consumers with a bloatware-free version of Google services is what HMD Global hopes to be Nokia’s comeback calling card. HMD Global’s partnership with Google is to provide an android experience.

Sanchit Vir Gogia, Chief Analyst, Founder and CEO, Greyhound Research, counts that as a plus. “Nokia has smartly chosen the stock android route which allows for exceptional experiences. Over time, consumers have started to prefer to receive updates as they are rolled out,” he says.

Gogia however sees a gap in the brand’s strategy in seemingly making little to no efforts to cater to the enterprise market. “The Apples and Samsungs of the world have dominated the market and Nokia currently has zero play in the enterprise market, not that it is something the brand cannot address,” he says. Consumers are looking for the new things their phones can do, so providing more of the same, but in better quality, won’t be enough.


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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research, Advisory & Consulting Firm. To read more about him, click here.

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