In India, Microsoft Starts Global Rebranding Of Mobile Outlets

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Redmond, US-based Microsoft Corp., which acquired Finnish firm Nokia Oyj’s mobile handset business for $7.2 billion last year, has started a global rebranding of its retail outlets, starting with India, which hosts nearly half of all such outlets.

The rebranding has the potential to be a strategic move for Microsoft, said Sanchit Vir Gogia, chief analyst and chief executive officer, Greyhound Research, who called it a “much-required” step. “Albeit, the decision has come late, the Indian market is still being shaped up—Tier II, III & IV markets are still far from being penetrated. Microsoft has the channel relationships to be able to push this to the market aggressively.” Twitter_logo_blue

“Apart from hardware, this is also a competition of the broader OS and availability of the local apps,” he said. “To compete in this battle, it will require back-breaking work from Microsoft to give solid competition to Google, iOS and Blackberry in their well-established turf.” Twitter_logo_blue

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