The global alliance between IBM and Apple for iPhone and iPad devices targeted at enterprises is unlikely to shake up the Indian devices market in the near term. Under this partnership, IBM will bring its new class of business apps involving big data and analytics capabilities to Apple’s iPhone and iPad devices, which will be targeted at various segments of the enterprise category.
The alliance with IBM gives Apple a strong push into the enterprise segment. Sanchit Vir Gogia, chief analyst and CEO, Greyhound Research, terms this partnership as “interesting”.
“We can expect a different kind of a war and enterprises are most likely to be given a lot more discount on Apple products,” Greyhound’s Gogia said.
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