How Mobile Marketing ​In India Is Going To Evolve In 2015

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As the wise men in the Indian business space would say – “India lost out in the web revolution but it is not missing out in the mobile space.” Today India is the fastest growing smartphone country in Asia. With that the consumption of information and entertainment has been growing.

Sanchit Vir Gogia, Chief Analyst & Group CEO, Greyhound Research

Mobile will emerge as a key marketing tool in future as every marketer and advertiser at present eyes a promising future in this space. Location based services and CRM related activities
informing consumers about the latest offers in real time as well as capturing the shopping behaviours of the consumer will increase in the market.

In addition M-Wallet, Instant Messaging, Contextualised Based Marketing, Application Marketing and Brand Specific Applications will also emerge as the key elements in taking the mobile marketing landscape to the next level.

Technologies like Augmented Reality is also expected to help in driving mobile marketing, providing detailed insights of the products to the consumers in real time.

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