Looks was one of the key areas that HP’s team had zeroed in on — better designing for commercial grade products. In fact, the team realised that consumer and commercial segments in PCs were merging and commercial PCs also need to look good.
Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research, has been a user of HP’s commercial PCs for a long time, and says, it is not as if HP did not have products to compete with Apple in the premium category (above Rs 55,000 in India). It was just that they were never targeted at the consumer.
Gogia of Greyhound adds a note of caution. He says there is no need for early celebrations. “This business remains a high-volume, low margin business. HP has some strength, but it will need to improve support and services, especially in tier-3 and tier-4 towns. Topline alone will not make the story.”
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Firm. To read more about him, click here.
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