HCL Infosystems will market and provide a distribution network for products under Hamilton Beach brand for five years. HCL Infosystems Ltd, an information technology (IT) hardware firm and a listed subsidiary of HCL Enterprise, is seeking to tap consumer electronics as its distribution business becomes a key revenue generator for the company.
“Earlier, the company had invested very heavily in its Nokia business for the distribution network. So they have some good amount invested and solid facilities in distribution,” said Sanchit Vir Gogia, chief analyst and chief executive officer at Greyhound Research, adding that a decline in Nokia’s brand value has also had an impact on HCL Infosystems as well.“This (partnership) could be a desperate measure to make use of the already existing resources and strength. While this is not a bad move, too much focus and dependence on its distribution business could be bad,” he said.