Shoppers log on to comparison portals for picking up best deals

At a time when all online retail biggies such as Flipkart, Snapdeal and Amazon run big discount sales, how do you make sure you’re getting the best price for a product you plan to buy? A growing number of internet shoppers are turning to price comparison portals to check out the best deals. Aggregators such as mysmartprice. com, buyhatke.com and 91mobiles. com say the number of visitors to their sites and gross merchandise value of sales through their links have doubled in a matter of days, which may have boosted their own valuations.

“Valuation depends on two parties involved as well,” said Sanchit Vir Gogia, Chief Futurist, Founder and CEO at Greyhound Knowledge Group. “While user base and GMV are certainly linked, a sudden spike in user base or traffic cannot singularly improve valuations but if it becomes a standard (for the site), then it makes sense.”