DELL Establishes The PC as a Foundation Device for Creation and Learning

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Dell India, the world’s fastest growing large integrated IT Company, today reiterated its belief that the Personal Computer can be a foundation device to equip the workforce of the future with skill and learning as well as the potential to excel in a knowledge economy like India.

Earlier this year, Dell commissioned the ‘PC User Trends of Emerging India’ (study conducted by Greyhound Research) which revealed that youth and students would form the core user group which will fuel growth in pan India PC adoption, as aspiring young minds embrace technology as a key component of individual growth and development. The study revealed the existing attitudes of Indians towards the PC in Tier 1 to Tier 4 towns in the country, complementing the extensive customer engagement Dell has undertaken in its bid to bridge the digital divide in a country where household PC penetration stands at just under 10%.

Some key highlights of the survey that pointed towards the liberation of PC learning across the tiers and cities like Delhi, Mumbai, Vadodara and Meerut included:

· 52% parents in Tier 1 cities expose their children to a PC between the ages of 0-5 years; clearly displaying a commonality or a trend towards early orientation to PC technology

· Furthermore, the survey elucidates that Indian parents are trying to be more open-minded and are dedicating themselves to giving their children an all-round inclusive growth. Nearly 72% students are using their personal computer to learn beyond what is taught in the class room and not just to better manage homework and classwork.

· The survey highlighted that nearly 89% parents in India find it a struggle to enable their children to become smarter and to give them the right guidance. Here a PC is seen as a potential enabler to do more.

Mr. Sanchit Vir Gogia Chief Analyst & CEO, Greyhound Research shared insights garnered while conducting research for the PC User Trends of Emerging India, “89% of parents in the country have a fear that they are not able to guide their children when helping them learn in an information age. In Tier 1 towns, 52% parents introduced a PC in some form to a child below the age of 5. While PC usage may be lesser in Tier 3 & 4 towns, there is a sense of seriousness and appreciation associated with computing due to limited access in these regions, and thus cognizance for the value of gaining that access. A key concern among parents today is not only providing access to PC technology, but to also control access and how to participate in technology use. The problem is not access or even finances given that vendors now have convenient financing schemes, it is providing context on how to best consume content, to learn from it and to customize it to everyday learning.”


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