Back in June at Google I/O, Sundar Pichai, the head for Android and Chrome announced the Android One program, an initiative for high-quality low cost smartphones. He said that the program would first start in India with devices from Micromax, Spice and Karbonn. On Monday, Pichai kicked off the program at an event in New Delhi.
Commenting at the launch, Sanchit Gogia, Chief Analyst and CEO of Greyhound Research said, “Google Android One is going to be a game changer in India. Their goal is to reach next 5 billion people in emerging markets and a billion in India. This gives them an edge as compared Microsoft, Apple and Blackberry. Android One gives Google tighter control over the Google OS which means standardised UX. Support for seven regional languages is going to be a solid plus over competitors – this will not only help consumers use vernacular, it’s also likely to help promote apps in regional language.”
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