Google has taken its Android One initiative outside India with a launch in Indonesia in partnership with Spice Mobility’s local brand Nexian and two other handset makers, Evercoss and Mito. This comes at a time when the US search giant’s Indian device partners are launching the devices in Nepal, Sri Lanka and Bangladesh.
“Numbers will take time to come in because the demand for these products needs to be created,” said Sanchit Vir Gogia, founder CEO at Greyhound Research. “We should not compare Android One, which offer in sub Rs 6,000-level with OEM-branded devices, which operate in the Rs 15,000 segment, the effect will be slow but it will show.”
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